This is a free course funded by Council to help your business survive & thrive during the COVID-19 crisis.

Council Message

Covid-19 has wreaked havoc on businesses and the global economy. In response Cowra Council and the Business Chamber has funded a free online Crisis Management Course to help support those looking for solutions and answers to the crisis. Cowra individuals, businesses and enterprises can all access the course online and register for FREE. The course will help businesses & enterprises to adapt and navigate the crisis, not only to survive but potentially thrive. It will also teach & show businesses right now how to gear for a quick recovery once the crisis ends. We encourage all and sundry who wish to survive this crisis to log-on and register. Join us in preparing for a brighter future.

This is a free course funded by Council to help your business survive & thrive during the COVID-19 crisis.

This is a critical time. The number of businesses closing their doors is escalating rapidly and the economic impact overall could be catastrophic. This course is designed to give you simple and effective solutions that you can execute quickly at low to no cost.

This course is designed to give your business a plan on how to survive & thrive during this crisis. It also explains what you must do right now to ensure a quick recovery once this crisis ends.


The course is a 6-12 module online training program. Each module has multiple lessons. The course features video lessons and online live event training with valuable resources that your businesses can access. This is explained in detail as you scroll down this page.

Urgency 

What is the course?

The challenges that businesses face today will no doubt change as government restrictions are announced. We recognise this and have designed this course to be updatable in order to respond to the changing conditions. When you join this course you will get access to all ongoing course content to help your businesses adapt and navigate the crisis.

Updates  

We understand that one course is not going to solve all problems for all businesses. To maximise the value of this course, we have added a support component that allows you to ask for additional information, share your challenges and request specific lessons you would like added to your course player.   

Support

This is a free course funded by Council to help your business survive & thrive during the COVID-19 crisis.

Grant Hartley will be teaching the course. Grant has been a speaker on stage with Google and is trusted by Google. He has a proven track record with Councils. He has been a speaker at live education events for Councils for 8 years with audiences of up to 600 business owners at a time.


He is passionate about helping small business owners. He has a 100% five star review rating for all his education programs and is a highly sought educator in this space. Grant is able to explain complex strategies in a very simple way so that business owners can easily understand and apply what he teaches. 


He has a deep understanding across the full communication spectrum from digital and content strategy through to Artificial Intelligence (“AI”). He is also highly skilled in content production and digital campaign management. He is a programmer who can build AI and specialises in end-to-end systems integration. 


Grant develops and executes the very same strategies he teaches. This hands on experience allows him to clearly demonstrate what works and what doesn’t.

Your Instructor

Consumers are disengaged at the moment. They are distracted. While businesses are trying to survive, consumers are looking for ways to minimise disruption in their own lives. This provides an opportunity for businesses who can adapt quickly. Businesses must remain connected with consumers in a way that is relevant to the evolving challenges consumers are facing. This requires businesses to rethink their messaging and models quickly, while adopting more efficient and interactive communication methods.

Why traditional digital strategies

will prove ineffective

This a free course funded by Council to help your business survive & thrive during the COVID-19 crisis.

Extremely happy. Very professional... They go above and beyond to make sure you have the knowledge to grow your business online.


Andrew Morcom

Morcom Smash Repairs



The following course models make up the 6 starting modules. Each module has multiple lessons. Course lessons may vary slightly during the course development to adapt to the unfolding crisis.  

Course Modules

This crisis is evolving quickly. Businesses that fail to adapt fast will suffer the most. Also businesses that get it wrong by implementing ineffective strategies risk wasting valuable time and money, which could lead to ultimate failure. 


In this module we cover the challenges most businesses are currently facing and what they need to do to adapt. We discuss the options available to businesses to survive the crises, as well as opportunities they can capitalise on now to ensure a quick recovery when things return to normal.


(A) Why we will never fully return to business as we know it


(B) What worked a month ago will not work now


(C) The opportunities most businesses will miss


(D) Where to invest your time and money to get fast results


(E) How to merge offline and online strategy to get faster results 


(F) Your existing customers are your lifeline 


1 - Mindset, Focus & Opportunity

Listen to Grant's overview on this module

Google is the largest search engine in the world, yet less than 10% of businesses have their free Google business listings set up correctly. This affects their visibility in Google. During this crisis consumers will be looking for answers. It is important that businesses maximise their visibility in Google Search - especially in local search.  


In this module we provide a step-by-step process that businesses can follow to complete and optimise their Google Business listings. This will help businesses to become more visible and engaging in Google where consumers will be actively searching for answers. This module also covers a range of critical factors that businesses must address on their websites to improve their Google ranking and how they can use local directories to boost their authority and visibility in Google.


(A) What you must do for Google to trust your business


(B) Google listing setup & completion


(C) Website adjustments to build your authority in Google


(D) How to use free local directories to boost your Google ranking


(E) Free things you can do to get more customers from Google


2 - Get more from Google

Listen to Grant's overview on this module

The challenge for most businesses is they do not understand what they need to do now to get results fast. As a result most businesses will waste valuable time and money and fail to achieve any real return.


In this module we teach effective content strategy that businesses can implement themselves to get quick results. We explain what works best on platforms such as Google and Social Media. 


We focus heavily on video, because video represents over 85% of all content viewed online. It is critical that businesses use video to communicate in this current environment if they want to connect with consumers. 


We also cover highly effective communication tools like chatbots which provide instant and interactive communication. 


(A) How to adjust your key messaging in this crisis


(B) How to become a problem solver


(C) Know your purpose


(D) Simple content strategies that get quick results


(E) Using your existing customers to build new connections


(F) Social media marketing


(G) How to use video effectively


(H) Using newsletters to connect


3 - Communication Strategy

Listen to Grant's overview on this module

This is a free course funded by Council to help your business survive & thrive during the COVID-19 crisis.

Content is the key to engagement in the digital space. It is the conduit for all communication and engagement online. Having a content strategy is one thing, but producing engaging and effective content is an entity different challenge for most businesses.


In this module we teach simple ways to create compelling content. We also teach ways to create simple sales videos that businesses can produce themselves using their mobile phones. 


(A) How to create content that drives engagement and action


(B) How to create engaging videos using your mobile phone


(C) How to set up a messenger chatbot


4 - Content Creation

Listen to Grant's overview on this module

Paid advertising gives businesses an effective way to target and connect with a specific audience. This can fast-track a business’s success during this crisis. 


In this module we show businesses how to set up their own paid advertising campaigns and how to manage them effectively. 


(A) Ad manager setup


(B) Targeting strategies


(C) Building advertisements


(D) Campaign management


5 - Targeted/Paid Campaigns

Listen to Grant's overview on this module

The challenge for most businesses is they do not understand what works and what doesn’t. As a result most businesses fail to achieve a result on the time and money they invest in marketing online. 


In this module we teach effective content strategy that businesses can implement themselves to get quick results. We explain what works best on platforms such as Google and Social Media. We focus heavily on video, because video represents over 85% of all content viewed online and it is critical that businesses use video to communicate in this current environment. We also cover highly effective communication tools like chatbots which provide instant and interactive communication. 


(A) Content creation tools


(B) Online calendar booking


(C) Video conferencing


(D) Newsletter tools


(E) Chatbot builders


6 - Online Tools, Apps & Integration

Listen to Grant's overview on this module

This is a free course funded by Council to help your business survive & thrive during the COVID-19 crisis.

They are very good contacts to have on speed-dial...Their advice in regards to Google and Social Media is excellent. I have no hesitation in recommending them to anyone.


David Newton

Newton Real Estate


Knowledge

Tools

Results

In this video Grant explains why you need to be clear about what problems you solve in order to get more customers.

Ever wondered why you get such low engagement online when you have a lot of followers? In this video Grant explains why.

In this video, Grant explains the (2) key mistakes most businesses make when they approach online marketing. 

Sound Bites

This a free course funded by Council to help your business survive & thrive during the COVID-19 crisis.

Excellent to deal with...I was especially impressed with how they ask all the right questions to draw out the information needed, so I could easily understand what to do.


Steve Semmens

The Persuader