Council has funded this course to help you fast-track your marketing & sales success.

A full list of the course lessons is provided further down the page

One of the most highly rated courses online

We started this course at the same time the COVID-19 crisis hit. Our aim was to help businesses during the crisis by sharing tactics they could use to minimise disruption as well as strategies that would support a quick recovery when the crisis ended. 

To perform in tough times you need a measured approach. You also need strategies that are proven to get results fast. 

As we started creating the lessons for this course we realised we were creating the most comprehensive online marketing course and the lessons in the course were in effect a catalogue of our highest performing communication strategies.

When we chose the name 'Crisis Marketing' for the course we knew the name related more to the situation than the course content, but the name grew on us. This is because in a crisis it's all about efficiency and urgency and those two words are the foundation of smart marketing in any situation. 

Why Crisis Marketing? 

This is the best thing the Council has done for our business. It beats all the webinars and mini courses. This explains it all - Finally! Thank you!!!

- Graham Horvath

This course is great. It clearly explains how to implement a range of powerful strategies.

- Juliana DeCandia

Out of all the courses and zoom webinars council offered, this is my favourite. It's got so much information and you can learn at your own pace.

- Pam Gorringe

The content in the course is fantastic and the support they give you is amazing. I honestly can't believe it's all free.

- Michael Kelly

I was so excited after the first few lessons I couldn't wait to apply the strategies I learnt...and they work.

- Nicole Kalazich

This is a great council initiative. It not only gives businesses practical advice it also provides great support which is what businesses really need.

- Michael Fenech

Business Feedback

Featured Lesson

Google My Business - Overview

This is just one of 60 lessons in the course that covers the full spectrum of digital marketing and communications. 

Growing Era of Misinformation

One of the biggest challenges businesses are facing is the growing amount of outdated and incorrect advice online. In this video I explain the negative impact this has on businesses.

3. Hardship & Innovation: Some of the greatest innovations born in the toughest of times.

1. The Need for Change: If you're in B2B or B2C your mindset must always be C2C.

2. Change & Discovery: The changes we made that led to our greatest discovery.

This short 3-part series was produced to emphasis the importance of accepting and managing change, while remaining open to new and evolving opportunities. 

3 Part Series

Council has funded this course to help you fast-track your marketing & sales success.

Mid-Western Regional Council recognises there is great uncertainty during the COVID-19 pandemic, and local businesses require support to not only survive the crisis but to recover and thrive into the future. Council is coordinating a number of ways to support local business. Education and information are the focal point of these activities, as well as ensuring connectedness, networking and supporting local procurement across the region, between the business sectors themselves, as well as ensuring as much local spend remains in the Mid-Western region as possible. 

This course is a key part of these activities and aims to help businesses on building a successful future. Other initiatives include the launch of a Business Portal called ‘Mudgee Region Business’. This will be a single destination for businesses to seek information regarding support measures in place for COVID-19. Further it will provide an accurate and up-to-date business listings free to all local businesses; a platform for local procurement so businesses can find local businesses to meet their needs; a local business news feed; access to a library of articles on business issues and topics and an

Business Events listing and calendar of networking, business information sessions and professional development opportunities.

 Fortnightly newsletters targeting the business community are being curated and created highlighting business support opportunities from grants and funding bodies, as well as business events and economic data insights. Council is committed to ensure the message of supporting local businesses is reinforced to keep as much funds in the region as possible. In line with Council’s Procurement Policy, Council will continue to ensure opportunities for local suppliers of products and service are available. Further marketing activities will be undertaken to ensure local businesses register with Council as a local provider.

The Mid-Western Regional Council Economic Development team continue to be available to businesses over the phone or email, and face-to-face into the future to provide advice on business support services, data, grant opportunities and funding support.

Council Message

Why you should continue to explore remote strategies

Growing your customer network at SPEED using partnerships

Learn how to get customers without

spending a dollar on marketing

Learn how to motivate people

to engage with you online

Learn how to build

trust & authority online

Using your Google My Business

listing to get more customers

A full list of the course lessons is provided further down the page

Grant has been a speaker on stage with Google. He is trusted by Google and has been a speaker at Local Government events for 8 years. ⁣

Grant is highly skilled in networking, sales, offline/online marketing, ecommerce, artificial intelligence ("AI"), virtual reality ("VR"), systems integration/automation and cloud computing - as well as data migration, management and data security.

He teaches businesses how to turn absolute strangers into loyal customers and how to leverage those relationships to scale customer networks. ⁣

Grant executes all the strategies he teaches in his courses and this hands-on experience enables him to clearly demonstrate what works and what doesn't - saving businesses a tonne of time and money.

His unique value is his understanding of the full spectrum of communication strategy from planning to execution and his ability to explain the A-Z of end-to-end systems integration in a simple way so it is very easy for small business owners to understand and implement. ⁣

Grant is passionate about helping small business owners and has a deep understanding of the challenges faced by small business.

For this reason he is well known for going above and beyond to support and mentor small business owners which is echoed throughout all his online reviews.

Course Instructor

What business owners say about Grant...

Council has funded this course to help you fast-track your marketing & sales success.

Course Modules & Lessons

In this video Grant explains why you need to be clear about what problems you solve in order to get more customers.

Ever wondered why you get such low engagement online when you have a lot of followers? In this video Grant explains why.

In this video, Grant explains the (2) key mistakes most businesses make when they approach online marketing. 

Sound Bites

Council has funded this course to help you fast-track your marketing & sales success.

Google Trusted
Digital, AI & VR Specialist

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