In this webinar you will learn everything you need to know to use Google's free tools to connect with more customers. This webinar is presented by Grant Hartley who has been a speaker with Google. He explains tips & tricks you won't learn anywhere else.
This webinar teaches the fundamentals of marketing that are critical for success. You'll learn the psychology that drives consumer purchasing decisions & how to formulate key messages, incentives & call-to-actions to fast-track your marketing success. A must for every business!
In this webinar you will learn strategies that will help reduce the risk & impact of Government lockdowns, as well as things you should be doing now as a priority to create momentum for when restrictions are rolled back.
Our lead educator is Grant Hartley who is recognised as one of the World's leading authorities when it comes to Google. Grant has been a speaker with Google & Local Government & was instrumental in setting up Google's first "Google Trusted Agencies" in Australia & New Zealand. Grant is highly skilled in all disciplines of marketing & is known for his unique ability to take complex strategies & break them down into simple step-by-step action plans that any business can execute.
The webinars below include strategies to help businesses manage risk during lockdown, while providing proven strategies that will fast-track success when restrictions ease.
If your business is affected by the restrictions & you don't have time for a webinar, click the button below for free assistance from our support team.
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Developing a Growth Mindset
Ever wonder why some people seem to succeed effortlessly, while others work tirelessly & never achieve their goals? In this webinar you will learn why your mindset holds the key to your success in business & life. You will learn how to cultivate a growth mindset & how to rewire your thinking to enable you to identify opportunities that others miss.
Borrow Other People's Audiences
Leveraging trusted & established networks is the fastest way to scale your business without spending money on marketing. In this webinar you will learn how to form strategic partnerships with people & organisations. You will also learn how to transfer the trust they have already established to your product/service, to scale your business at speed.
Content Strategy & Creation
Content is the most important lever when it comes to engaging absolute strangers & converting them into paying customers. The quality of your content ultimately determines your marketing success. In this webinar you will learn how to formulate a compelling content strategy. You will also learn the best content creation tools & online resources, as well as the most efficient production workflows that will save you a lot of time & money.
Outsourcing Best Practices
Using platforms such as Upwork, Fiverr & Freelancer can save you a tonne of time & money when creating digital assets. Whether it's logo design, copywriting, ad creation, web design or platform integration. Using an outsourcing platform gives you access to highly skilled people at surprisingly low rates. In this webinar we show you the best platforms & approach for outsourcing your digital marketing requirements as well as mistakes to avoid.
Video represents over 80% of all content viewed online. If you're not using video to promote your business you have a major disadvantage. In this webinar we explain the types of videos that get the highest engagement & the ideal places to promote your videos online. We also show you the best equipment & software you can use to create your marketing videos & presenting techniques that will build immediate trust with your audience.
Power of Webinars
COVID sparked a huge uptake in the number of people using video conferencing software making webinars an extremely powerful way to connect with new customers. In this webinar we explain how to formulate a high converting webinar & how to use social media & partnerships to engage large audiences. We also show you the best technology to use so your webinars are professional & highly engaging.
There are more online platforms & digital marketing channels than ever before. This can make it increasingly difficult to decide where to focus your time & money when marketing. In this webinar we show you how to set up & optimise your business profiles in search & social to effectively automate the process of customer engagement & conversion. We also show you a range of simple & effective strategies to boost your success with minimal effort.
Integration & Automation
Digital automation solves one of the biggest challenges for small businesses - which is time. The problem is, most business owners don't have time to keep up with the latest advancements in technology & are unaware of simple solutions that can simplify their day-to-day operations. In this webinar we show you a range of low cost digital solutions that will streamline your marketing & communications, while accelerating business growth.
Succeed Faster with Hyperlocal
Hyperlocal marketing is where you focus your marketing efforts in a concentrated geographic location to build brand and engagement faster. Every local business can use Hyperlocal marketing to reduce marketing costs, while increasing new customer conversions. In this webinar we explain the best hyperlocal strategies that you can adopt for immediate success.
Increase Sales Conversions
There is only one thing worse than not having a quality product/service to sell & that is having a great product/service that you can't sell. In this webinar you will learn the selling secrets that are used by the most successful companies & entrepreneurs to help you scale your business with predictable results.
Working in the Cloud
The ability to work & collaborate with remote teams from anywhere in the World boosts your efficiency & productivity, giving you more time & resources to scale your business. In this webinar you will learn the best strategies for working remotely, as well as a range of tools &
cloud software solutions to help you future proof your business & mitigate risk.
In this webinar you will learn how to master Facebook advertising. You will learn how to correctly set up a Facebook business page to maximise customer conversions. We will walk you through the Facebook Ads Manager & explain how Facebook Pixels and retargeting works. You will also learn the ad formats, designs and placements that work best on Facebook and how to engage the right audiences using targeting parameters.
In this webinar you will learn how to set up a professional Instagram account for your business. You will learn how to structure your content to attract a large following of people who are motivated to engage in your product/service. You will learn how to use Instagram to network & collaborate with other businesses & how to leverage their existing audiences, as well as how to set up paid ad campaigns that get predictable results.
In this webinar you will learn how to use LinkedIn & Sales Navigator to generate consistent leads from LinkedIn. We will show you how to optimise your LinkedIn profile to increase your visibility and how to connect with the right target audiences using LinkedIn's targeting tools. You will also learn how to write compelling LinkedIn messages, that will help you build your connections faster & how to convert new connections into meetings and sales.
Google Ads are extremely powerful, however most businesses struggle to get a decent return on their marketing effort & spend. In this webinar you will learn how to use Google Ads to drive consistent traffic to your website & landing pages. You will learn how to use conversion tracking to optimise the value of your ad campaigns & how to set up high converting landing pages & call-to-actions.
Succeed with Shopify
In this webinar you will learn how to succeed with Shopify. You will learn how to set up your ecommerce store, how to add products & the most effective strategies for promoting your site using direct marketing & social media. You will also learn how to integrate selling sites such as Amazon & Google Shopping & the must have plugins to fast-track your success.
Webinarfor Councils & Chambers
In this webinar we explain major issues holding back the performance and growth of digital communities & how we solve the problem.
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Are you making things worse?
It's common to see businesses spend a lot of money on a website only to find it reduces their visibility in search & lowers their customer conversions. It's also common to see businesses posting content on social media that is reducing their visibility - causing irreversible damage. In our free "Marketing Strategy" webinar we explain how to make sure this does not happen to you.
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